Changing Times in the Mobile App Industry
One of the fastest growing industries of recent times is undoubtedly the app industry. Whether it’s helping us communicate with greater ease, play online games with added convenience, or even shop for the latest products with increased choice, there have been few more impressive start-ups in recent years than in the app domain.
Certain Development Trends
However, despite some impressive independent releases, it’s become clear that there are certain developing trends that have sidelined the ability of new developers to increase their position in the rankings of various app stores.
In particular, it’s the growing role of television advertising that’s becoming critical to the success of a mobile app. A recent VAB study found that there is a 77% correlation between commercials and traffic for mobile apps, and as mainstream exposure is incredibly important for any fledgling developer, it’s become clear how important a large marketing budget has become for any new release.
What’s New In Gaming
The gaming world is one of the most lucrative mobile app areas, and already there’s been a string of high-profile releases like Mobile Strike that have used glossy television advertising campaigns and celebrities to ensure that their strategic action game is kept high in the app store rankings.Such moves go in the face of independent success stories like Angry Birds that momentarily gave many fledgling companies hope that they could achieve overnight success thanks to the instant global accessibility of their gaming app products.
Another increasingly important factor is how apps integrate into different mobile platforms. For example, there is still an ongoing spat between Snapchat and Microsoft that has meant that this popular messaging app is unavailable for Windows Phone users.
Whereas other developers such as mrsmithcasino.co.uk have ensured that their mobile-friendly games of roulette, poker and slots are able to be played across a range of platforms and it’s this cross-platform appeal that’s becoming integral to any mobile app project.
But in the face of these impressive developments, there have been many who have stated that we could soon be entering the post-app era.Alongside reports that mobile app usage is down on a global level, there’s the fact that people commonly abandon their recently downloaded app after just one use that not only raises concerns that app development could be an unsustainable business model, but also that it’s becoming increasingly difficult for smaller developers to get a toehold in this increasingly competitive domain.
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