What Makes SEO More Productive
Formulating your SEO Strategy
You may not be doing something new when formulating your SEO strategy, but one thing you must ensure is that you have to do it differently. The implementation makes the difference because what worked for others might not work for you. Considering the ground realities and the business matrix is essential for creating strategies, but its right implementation depends on how well you can assess the strengths and weaknesses of your business. It is not enough to CREATE GOOD CONTENT if you cannot support it with a proper distribution that is essential for building a strong SEO campaign. In this article, we have discussed some tactics that could strengthen the SARASOTA SEO campaign and give you more confidence in implementing it.
Create engaging content
When defining the quality of content, we usually focus on the quality of information and its authenticity that determines its value. However, another significant factor contributes to the value of content. It is the level of engagement that the content is capable of creating. It does not matter how much information you pack the content if readers do not find it interesting. Only when the content is interesting and relevant, it conveys real value to readers as well as search engines.
Engaging content is attractive to search engines, as it is capable of driving traffic and create more conversions that lead to increased revenue. The engagement level affects the CTR and the more time visitors spend on the website is a factor that affects the search rankings positively.
Give a new purpose to old content
Treat content as a valuable asset, take care of it by proper storing, and maintain an inventory so that you can review it periodically and when needed, pull out some of the old content for publishing once again. No, you should not use the same content in the way it had appeared earlier. First, you have to choose the content by considering how relevant the topic is at that time. If you find it relevant, you must add more value to it so that it does an interesting reading. You can do it by giving a new purpose to the content. When you are RE-PURPOSING THE CONTENT , you are doing one of the two things – creating the content for a new target audience or recasting the content to change the format.
It is important to know that re-purposing content does not mean revamping it. Revamping means refurbishing the content to update information and data without changing the purpose for which it was created and then serving it to the same audience.
Take the blogging route
Blogging is an interesting way to create attractive and valuable content for both users as well as search engines. Blogs are powerful media for communicating with the audience by sharing valuable information and tips while providing solutions to problems that they might be facing. It provides unique opportunities for establishing your authority in the business niche, as you can express your views and opinion on topics related to the business. The more authority you demonstrate, the website gains more value that starts receiving links from other sites. Earning backlinks is a vital gain as it impacts the search rankings favorably.
High-quality blogs attract Google towards it that finds a reason to attach more value to the website. Moreover, sites that carry blogs have a much higher rate of indexing by search engines, and it can be as high as 434 percent as compared to websites without blogs. The returns from blogging are most for e-commerce sites that experience 13 times better ROI than websites that do not have blogs.
Use long-form content
Pay attention to create long-form content that can be a potent weapon to beat the competition. The content of 2000 words or more is ideal long-form content that results from good research and carries authentic and valuable information that the audience would like. Well, structured long-form content does an interesting reading and ranks much well for the same keyword as compared to shorter content. Search engines also like long-form content that complies with its guidelines of publishing high-quality content that influences search results, though not directly
Mobile optimized content
To reach out to the largest section of the audience that uses mobile devices, almost 80% users come under this category, ensure that you have a responsive design for the website. It would ensure that the content reaches the mobile users who are certainly the dominant force for marketers to target. Responsive design ensures that the content is suitable for viewing on small screens without sacrificing its ease of reading. Viewers can see the full display of content prominently on small screens with minimum scrolling.