Technology for Small Business
Technology is a valued resource for small businesses. Adopting the right technology helps give brands more flexibility and opportunities for innovation in product design and improves their business and operating income.
For most small businesses, technological advances are lowering transaction, transport, and communication costs, enabling firms to invest where they can be most productive and find the best combination of skills, investment opportunities, and business environment.
Here are some of the major technology trends that will streamline small business efficiency and productivity:
The advent of the internet offers small businesses more control over marketing, brand development, customer engagement and improves sales opportunities. Thanks to the internet, firms can now offer clients a more comprehensive value proposition that is tailored to their needs. What’s more, the incredible growth of the internet has helped position it as a powerful driver of economic growth, giving businesses the chance to streamline and consolidate their business operations with custom online solutions.
For instance, businesses now have the opportunity to improve business efficiency through a centralized database, which makes data easily accessible for all needs. Small business owners can also build an online presence by developing websites and utilizing various social media platforms to create awareness for their product and boost sales by reaching more people faster. Further, the internet offers businesses the chance to outsource labor they are too busy for or those they are not very conversant with.
E-commerce is one of the major trends that are shaping the small business landscape. The growing number of internet users worldwide has necessitated businesses to be selling more online than through traditional brick-and-mortar stores. This is because owning an e-commerce store makes it easier than ever before for small businesses to reach tech-savvy clients who now prefer to shop and buy items through digital channels across industries.
Also, it is easier and cheaper to set up an e-commerce store than to maintain a physical storefront. E-commerce platforms such as Shopify, 3dcart, and Magento enable brands to develop an e-commerce store without breaking a sweat.
If you are on a budget, you can utilize a point of sale system such as Vend to create a cloud-based, mobile-friendly online store within a short time. Doing so will enable you to reach many consumers who due to convenience, addiction, and impulsivity, prefer to make secure purchases online. More so, e-commerce gives small businesses an opportunity to adopt technology that supports real-time commerce.
Many tech-savvy clients nowadays value banking convenience. For this reason, they prefer to bank online than visit a physical bank location. This is gradually shifting transactions away from traditional banks to digital ones. And with millennials expected to rule the market, the switch might happen faster than predicted.
The blockchain technology is capable of causing significant shifts in the way small businesses are conducted. Its application in payments and money transfers, digital identity, distributed cloud storage, smart contracts, etc., is expected to cause shifts that will change the small business arena.