Visibility is one of the Biggest Issues For small business owners
With the over-saturation of so many industries in the current market, visibility is one of the biggest issues stressing small business owners. You need to make your business stand out, and in order to do that, you need to put in a little bit of work and give your business a creative edge.
Social media is now used as a vital marketing tool and a business without an active Twitter or Facebook profile might as well not exist. Being active on social media is about more than just hashtagging your business and spamming the site with links; you need to use it the right way to make your company visible.
To make your business more visible on social media, you need to be regularly posting – a minimum of once a day. The best kind of content to post is original, relevant to your business and appealing to your target audience. You can also maximize your visibility by utilizing trending hashtags, responding to viral posts and interacting with current and potential customers. If your business is tagged or receives a message on social media, you should respond promptly, even if it’s just to give them a ‘like’ or thank them for their patronage. People respond to businesses that respond to them and demonstrations of exceptional customer service online has the potential to go viral, increasing your business’s visibility exponentially.
Many businesses have their own kind of branded merchandise; key chains, pens, stickers etc. However, not every business knows how to use branded merchandise the right way. In order to profit off of brand merchandise and increase your business’s visibility, you need to make sure that your customers don’t just through the merchandise in the bottom of their drawers and forget about it. You want them to be able to make use of it and put it on display.
One great example of branded merchandise done right is a food shop having branded reusable printed cotton bags. This type of merchandise is relevant to the business and loyal customers can use it on practically a daily basis, getting you maximum visibility for your brand. However, another issue that some businesses come across with branded merchandise is distributing them. It’s not often that people go out of their way to buy typical branded merchandise, especially if people think that it’s more expensive than it’s worth. Branded merchandise is about making a profit; it’s about visibility and giving back to your customers. So, you need to find ways to make the most of your budget. In regards to printed cotton bags, this could mean going a step further with your design – making it a stylish accessory rather than just something to be used only when going to that shop. You can also award free bags to people that collect loyalty points at your shop or give customers that own one of these bags a small discount on their purchases to promote eco-friendliness and reduce the amount of plastic bags that your shop regularly uses.
Blogs and Vlogs
Much like social media, blogs give you an opportunity to stay in the limelight by continuously creating relevant and interesting content. Blogs and social media go hand in hand and, much like a happily married couple, they support each other and make each other stronger. Blogs provide original, interesting content for social media and social media increases traffic to your blogs and website.
With blogs and vlogs, you can create creative content that draws in an audience and makes your business more visible. While your blogs should stay relevant to your business and/or industry, you can address trending topics in your blogs and create useful guides and entertaining videos that can be easily shared. The more people share and engage with your blogs, the more people will see them and the more visible your business will be.