Web pages are one of the most important tools for all businesses. Through a nicely structured site, you can deliver your business’s message, educate the potential customers and lead them to a purchase. Your website is the very essence of your business or product.Without a proper site, no one will take the extra time to search about you, and find out what is that you do. You have to be appealing and simple at the same time.
There are many tips and advises that you can follow in order to create a top quality website. However, there are some crucial elements that you must not ignore, above all others. Be careful with these important 5 elements and invest in your business’s future.
The form in the site should be entirely above the fold. This will help the user see at a glance all of the information needed, without having to scroll down. It is best to use these forms as a quotation on the product or services, rather than the old ‘’contact us’’ section. Try to offer a free consultation or additional information, so that you get all the additional information.
It is without question that users are drown to pages with professional style and beautiful, elegant design. Try not to overload your site, this is often a tiring process for the user’s eyes. Try to create a unique design that will reflect your business’s identity. Users respond better to a well-designed site, even if it serves purely aesthetic purposes.
Keep It Simple
Your website doesn’t need to reflect your personal taste, or all the things you and your company are interested in. In an effort to stand out, you may end up overloading the page with colors, patterns and designs. Try to keep it simple and easier to navigate and find exactly what the user is searching for.
The Final Button
After the user has filled out the form, it is time to click the final button and send the information. Studies have revealed that when the users meet a ‘Submit’ button, it is less likely to complete the procedure. Instead try to use other words, such as ‘Click Here’. This phrase is much less threatening, and so it is more likely for the user to press it. It may seem trivial, but these small details complete an overall proper site, where users feel free to navigate and complete the necessary forms.
Learn the dos and don’ts of Website Lead Generation